Saudi DaaS Startup Zetta Secures $12 Million Investment, Fueling Market Expansion
Zetta, a Saudi Arabian company offering Device-as-a-Service (DaaS) solutions, has secured a substantial $12 million investment in a recent funding round. This financial boost, spearheaded by Core Vision Investment and Ab’ad Al-Watan Investment, will allow Zetta to significantly broaden its footprint within the rapidly expanding technology sector of Saudi Arabia. This development highlights the growing demand for innovative tech solutions in the region and presents potential parallels for emerging tech landscapes in Africa, where similar subscription-based technology models could also gain traction.
Driving Growth Through Device-as-a-Service
Established in 2023 by Faisal Al Abdulsalam, Tabreez Mohiuddin, Waleed Altheeb, and Saeeduddin Shah, Zetta empowers businesses by providing comprehensive device solutions. Its DaaS model offers a flexible subscription-based payment plan, enabling companies to optimize their use of devices. This new investment will be strategically deployed to facilitate Zetta’s expansion initiatives within the Saudi market and to further enhance the development of its integrated device solutions. Core Vision Investment previously led a $1.5 million pre-Seed round for the company last year. Badria Masrahi, CEO of Zetta, acknowledged the value of their investors’ trust.
In conclusion, Zetta’s successful fundraising underscores the potential for growth in the DaaS market, particularly within the dynamic Saudi Arabian context. This investment will not only strengthen Zetta’s market position but also offers valuable insights for other tech startups in the Middle East and potentially even in Africa, particularly those seeking innovative financing approaches to accelerate growth.
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