Anita Chege Takes the Helm as Director of Innovation & Digital Transformation at HFC Kenya
HFC Limited, the banking arm of HF Group Plc, has announced the appointment of Anita Chege as its new Director of Innovation & Digital Transformation. This strategic move underscores the lender’s commitment to amplifying its digital initiatives in the dynamic African financial landscape. Chege’s appointment is seen as a pivotal step in HFC’s ongoing efforts to modernize its operations and enhance its customer experience.
Driving Digital Transformation: Chege’s Proven Track Record
Chege steps into this crucial role following her tenure as General Manager of Innovation at HF Group. During her time in that position, she successfully led several impactful projects that revolutionized banking operations, digital product development, and stakeholder relations. Her leadership facilitated greater agility, promoted customer-centric innovation, and resulted in enhanced operational efficiency. With over 13 years of senior-level experience in the financial services sector, Chege brings a wealth of knowledge to HFC. Before her role at HF Group, she held prominent positions, including Head of Product, Digital & Marketing at Letshego Kenya, Head of Digital Technology & Delivery at HF Group, and Senior Manager of IT & Commercial Projects. This experience positions her well to drive HFC’s digital transformation journey. Chege holds a Bachelor’s degree in Information Technology.
In the fast-evolving financial sector in Kenya and across Africa, such leadership is vital.
HFC’s embrace of digital transformation is a clear sign of its commitment to a better future.
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