Ghanaian Marketers Embrace AI: A New Era for Sales and Content
Ghanaian marketers are poised to integrate Artificial Intelligence (AI) into their core strategies, signifying a significant shift in the country’s marketing landscape. According to Michael Abbiw, President of the Chartered Institute of Marketing, Ghana (CIMG), the industry is prepared to embrace this technological evolution, recognizing the obsolescence of traditional marketing methods. This announcement, made on the sidelines of the African Marketing Confederation (AMC) Conference on August 20, 2025, highlights a proactive approach towards leveraging AI for enhanced consumer reach and content delivery within the Ghanaian market.
Technology and Marketing Converge in Ghana
The move towards AI adoption comes as marketing systems undergo a substantial transformation. Abbiw emphasized the critical need for marketers to adapt to the changing times. “We are bringing marketing and technology together to see how best we can reach the market,” he stated. “We must understand that the world is evolving and technology is taking over. As marketers, we cannot continue to deliver our services using old tools, old methods, and old ways.” This statement underscores a strategic shift, recognizing AI’s power to improve efficiency and effectiveness. The adoption of AI aligns with the broader context of technological innovation in Africa, promoting the use of technology for inclusive growth. This transition reflects a broader awareness of the need to modernize marketing practices to meet consumer demands in the digital age.
The CIMG’s push for AI adoption signals a positive step for Ghanaian businesses, promising more targeted and efficient marketing campaigns. As the marketing sector modernizes, it could unlock more inclusive growth for African businesses and improve the overall consumer experience.
Keywords
Related Keywords: Ghanaian marketers, AI adoption, CIMG President, marketing in Ghana, artificial intelligence, marketing trends, Ghana marketing, AI in marketing, CIMG, marketing strategy
