Gokada Pivots to Deliveries After Lagos Motorcycle Ban, New App in Development
Gokada, the Nigerian bike-hailing startup, is adapting to a significant shift in its business model following the Lagos State government’s ban on motorcycles and tricycles. Initially reported to have laid off up to 70% of its staff, a figure confirmed by Gokada CEO Fahim Saleh, the company is now strategically pivoting towards a delivery-focused business strategy. This transition is driven by the operational constraints imposed by the ban, which has significantly impacted their core transport services.
Delivery Focus: A Strategic Shift
In response to the Lagos state government’s ban on motorcycles, the CEO of Gokada indicated that the company is working on the launch of a delivery app that is suited to dispatch riding, logistics and last-mile services.
The company’s shift to logistics-focused services underscores the dynamic nature of the African tech landscape, where businesses must be adaptable and innovative to overcome regulatory hurdles and changing market demands.
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