Safaricom Slashes Fibre Prices to Combat Starlink’s Kenyan Ascent
Safaricom, Kenya’s leading telecommunications provider, has launched a strategic counter-offensive against Starlink’s growing presence in the local market. The company has announced a 25% discount on new fibre connections for businesses, valid for the next two months. This aggressive pricing strategy, part of Safaricom’s “Grow with Safaricom” package, targets businesses located in buildings already equipped with fibre optic infrastructure.
Safaricom’s Fibre Enhancement and the Starlink Challenge
This move is a direct response to Starlink’s increasing impact in Kenya. In addition to the price cuts, Safaricom has also revamped its fibre internet packages. These upgrades offer faster speeds at the same price point. Existing customers can now enjoy boosted bandwidth: the 10 Mbps package has increased to 15 Mbps for KES 3,000, the 20 Mbps package is now 30 Mbps, and the 40 Mbps package is enhanced to 80 Mbps. Furthermore, the 100 Mbps plan now delivers 500 Mbps for KES 12,500, and a new 1 Gbps plan is available for KES 20,000. This proactive approach from Safaricom is likely triggered by Starlink’s recent advancements. With the unveiling of its Nairobi ground station, Starlink has significantly improved its performance, notably decreasing latency from 120-150 milliseconds to a low of 30 milliseconds and boosting upload speeds. Starlink has also resumed sign-ups after a seven-month capacity constraint pause.
In conclusion, Safaricom’s price cuts and speed upgrades reflect a competitive landscape shaped by the entry of satellite internet providers. The move is designed to maintain Safaricom’s stronghold in the Kenyan market.
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