Mataa Secures Seed Funding to Boost E-commerce in Libya
Mataa, a pioneering e-commerce platform based in Libya, has successfully closed its initial Seed investment round, attracting support from a cohort of Libyan business angels. This financial injection represents a crucial advancement for the startup, setting the stage for improved digital commerce capabilities within Libya and throughout the wider North African region. This investment signifies a growing interest in the burgeoning African tech landscape.
Strategic Investments for Expansion and Growth
Ibrahim Shuwehdi, the Founder and CEO of Mataa, revealed that the raised capital will be strategically allocated to amplify operational efficiency. Key areas of focus include optimizing first-mile and last-mile logistics operations, expanding the central warehouse to accommodate a larger inventory, and bringing onboard additional suppliers and product lines. Furthermore, the company intends to recruit skilled e-commerce professionals with regional experience to foster sustainable, long-term growth. Mataa’s core strategy revolves around its marketplace model, offering a channel for Libyan merchants to connect with over 6 million internet users across the country. Additionally, the platform streamlines operations for Facebook-based sellers by enabling seamless product integration, thereby driving conversions and reducing marketing expenditures. This is particularly relevant in the African context, where social media plays a significant role in commerce.
Keywords
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