Salasa Secures $30 Million Series B to Revolutionize E-commerce Fulfillment with AI
Saudi Arabian e-commerce fulfillment company, Salasa, has successfully closed a $30 million Series B funding round. This significant investment, led by Artal Capital and with contributions from SVC, Wa’ed Ventures, 500 Global, Alsulaiman Group, and other strategic investors, marks a pivotal moment for the rapidly growing logistics provider. Founded in 2017 by Abdulmajeed Alyemni and Hasan Alhazmi, Salasa provides a comprehensive suite of services to e-commerce businesses, including warehousing, inventory management, last-mile delivery, bonded zones, and cross-border shipping, aiming to streamline the fulfillment process from start to finish.
Leveraging AI for Next-Generation Logistics
The newly acquired capital will fuel Salasa’s transition into an advanced, AI-driven logistics platform. This upgrade will allow for predictive and automated operations, enhancing efficiency and accuracy in order fulfillment. The company plans to use the funds to significantly expand its fulfillment network, including bonded zones and dark stores across Saudi Arabia and the wider GCC region. Furthermore, Salasa intends to strengthen its international shipping capabilities, opening up new international markets for its merchants, a critical step in the evolution of e-commerce in the region. This Series B follows Salasa’s $8.6 million Series A round in late 2020, led by AlSulaiman Group, demonstrating sustained investor confidence in the company’s vision and growth trajectory. The injection of funds signifies a growing investor confidence in the potential of AI to optimize logistics operations in the MENA region.
Salasa’s success highlights the increasing importance of robust, tech-enabled logistics solutions in the rapidly expanding e-commerce landscape. The adoption of AI represents a significant step toward further improving efficiency and expanding market reach for merchants across Saudi Arabia and beyond.
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