DStv Price Cuts Unfeasible, MultiChoice Responds to Ghanaian Government Directive
The ongoing dispute between MultiChoice and the Ghanaian government regarding DStv subscription fees has escalated. Following a directive from the Minister of Communication, Digital Technology and Innovation, Samuel Nartey George, threatening suspension of DStv’s broadcasting license if prices aren’t lowered by August 7, 2025, MultiChoice has firmly rejected the demands. The company’s response, signed by Managing Director Alex Okyere, highlights the financial challenges and economic realities that make a price reduction impractical.
Economic Realities & MultiChoice’s Stance
MultiChoice’s official statement, accessed by GhanaWeb Business, clearly states that a reduction in DStv subscription fees isn’t feasible under current economic circumstances. The company is responding to the Minister’s directive based on the current economic outlook and the specifics of the Ghanaian market. MultiChoice refutes the Minister’s assertions made on the Government Accountability Series on August 1, 2025. The company denies referring to the recent appreciation of the Ghanaian Cedi as a “fluke,” correcting any misrepresentation of their stance. This clarification is crucial in maintaining accurate communication and preventing any misinterpretations of their position in the Ghanaian digital entertainment landscape.
The core of the dispute revolves around the economic climate in Ghana and its impact on MultiChoice’s operational costs. While the company acknowledges the recent positive movement of the Cedi, it asserts that this alone is insufficient to justify a price reduction as demanded. The standoff underscores the complexities of operating a major broadcasting service within the evolving African tech and media sector.
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