Haul247 is Building the Logistics Backbone for African Trade, Says CEO Sehinde Afolayan
Nigeria’s logistics sector is plagued by deep-rooted inefficiencies that stifle economic growth. The industry is highly fragmented, with more than 90% of truck operators running small-scale, informal businesses that lack access to finance and proper asset visibility. A major consequence is low asset utilisation, as trucks frequently travel one way with cargo and return empty. This inefficiency dramatically inflates operational costs, which can account for nearly 70% of a product’s final price in the country. For businesses in critical sectors like fast-moving consumer goods (FMCG) and agriculture, this results in delayed deliveries, spoiled goods, and lost revenue.
A Technology-Driven Solution for a Fragmented Market
This is the challenge that tech startup Haul247, led by co-founder Sehinde Afolayan, has set out to conquer. In a recent interview, Afolayan encapsulated the company’s ambitious mission, stating, “We are building the logistics backbone to support African trade.” Haul247 is leveraging cutting-edge technology to address the core problems of first-mile and middle-mile logistics. By creating a platform that connects businesses with reliable and vetted transporters, the company is tackling the issue of empty return trips head-on, thereby boosting efficiency and reducing operational expenses for truckers and businesses alike in a market ripe for disruption.
Haul247’s approach is engineered to transform how goods move across Nigeria and eventually the rest of Africa. By providing a centralised and transparent system, the company is not only optimising supply chains but also creating a more stable and predictable environment for commerce. This technological backbone promises to lower costs for businesses, reduce spoilage for farmers, and ensure products reach consumers faster and more affordably, ultimately strengthening the entire trade ecosystem.
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