Flow Launches World’s First Shoppable Audience Marketplace
The Commerce Media Platform Flow has officially unveiled a landmark innovation set to redefine digital advertising: the world’s first and only shoppable audience marketplace. This powerful new platform acts as a centralized hub where advertisers can seamlessly browse, select, and activate hundreds of premium first-party audiences in just a few clicks. The marketplace is engineered to bridge the gap between brands and their ideal customers, providing a direct pipeline to highly valuable consumer segments. These curated audiences are ready for immediate deployment across the industry’s largest advertising ecosystems, including Meta, Google, and TikTok, transforming campaign setup from a complex task into a streamlined process.
A New Era of Precision Targeting with Premium Audiences
This marketplace represents a pivotal evolution from broad, inefficient targeting to hyper-specific, data-driven advertising. It consolidates some of South Africa’s most valuable consumer audiences from an impressive roster of partners like Woolworths, Zapper, OneDayOnly, Tiger Wheel & Tyre, ProShop, and Howler. For the first time, these coveted audiences are available in one place, offering unprecedented access. It is important to note that access to Woolworths’ high-intent shopper audiences is exclusively reserved for the retailer’s supplier brands, offering them a unique competitive advantage. Gil Sperling, Co-Founder and Co-CEO of Flow, highlighted the platform’s exclusivity and simplicity, stating, “For the first time, advertisers can browse and instantly activate premium audiences they’ve never had access to before. It’s fast, simple, and exclusive – you get first pick before anyone else.”
This breakthrough tool is a game-changer for advertisers who have long been forced to rely on outdated and ineffective targeting options. The shoppable audience marketplace provides a powerful solution, offering unparalleled speed and exclusive access to first-party data that can significantly boost campaign performance and ROI. By empowering brands with the ability to reach precise consumer segments with accuracy and efficiency, Flow is not just launching a new product but is pioneering a more intelligent and effective future for the entire commerce media landscape.
Keywords
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