Former Copia Execs Launch Stahili, a Cashback E-commerce Venture
In the wake of Copia Global’s downfall, a new e-commerce platform, Stahili, has emerged in Kenya, promising a fresh approach to consumer engagement. Founded by former Copia leaders Tim Steel (ex-CEO), Michael King (ex-CTO), and Tracey Pettengill Turner (cofounder and Executive Chairperson), Stahili aims to reward users with cashback, mobile data, and airtime for their participation in surveys and shopping activities. This new venture seeks to reimagine the landscape of e-commerce in African markets by blending digital incentives with tailored offers and referral rewards.
A New Chapter in African E-commerce
Stahili’s launch comes against the backdrop of Copia Global’s dramatic collapse, a company that had once been one of East Africa’s most well-funded e-commerce ventures. Copia, founded in 2012 and headquartered in Nairobi, had successfully secured over $120 million in investments from prominent firms like Goodwell, LGT Lightstone, Perivoli, and Enza Capital. Stahili intends to tap into the African market by leveraging digital rewards, targeted offers, and referral incentives, while potentially learning from the challenges Copia Global faced. The platform’s focus on providing users with tangible rewards such as cashback, airtime, and mobile data suggests a strategic effort to appeal to consumers in a market where digital incentives can significantly drive engagement.
Keywords
Related Keywords: Stahili, cashback app, former Copia executives, Copia alumni, Kenyan cashback, East African cashback, mobile payments, online shopping, rewards program, financial technology
