Squid Game Fuels Netflix’s $11.08 Billion Revenue in Q2 2025 Amidst Global Viewership Surge
Global streaming leader Netflix has announced an impressive financial performance for the second quarter of 2025, recording a robust $11.08 billion in revenue. This significant achievement is notably bolstered by the continued monumental success of its flagship South Korean series, Squid Game. According to the company’s latest engagement report, which covers all platform viewings from January to June 2025, Squid Game accumulated a staggering 231 million views across all its seasons during this period, reinforcing its status as a cornerstone of Netflix’s content library and a driving force behind its substantial user engagement.
Unpacking Squid Game’s Phenomenal Viewership Figures
The detailed engagement report from Netflix illuminates the individual triumphs of each Squid Game season within the first half of 2025. The groundbreaking Squid Game Season 1, originally launched four years ago, continued to attract a considerable audience, registering 42 million views. Following its successful release in December during the holidays, Squid Game Season 2 proved to be a massive hit, accumulating an impressive 117.3 million views, which positioned it as the second most-watched series on the platform for H1 2025. Furthermore, the highly anticipated final season of the dystopian Korean horror tale, released on June 26, 2025, experienced an immediate and explosive reception, rapidly achieving 72 million views in just four days, thereby becoming the third most-watched series during the first half of the year. This survival thriller consistently demonstrates its immense and enduring appeal globally.
Squid Game continues to represent a significant milestone for Netflix, consistently generating colossal viewership figures. The series’ ability to maintain its broad appeal and attract new and returning audiences, particularly evidenced by the strong performance of its second season and the immediate success of its concluding chapter, underscores its pivotal role in Netflix’s content strategy. This iconic South Korean blockbuster remains a top-tier performer, solidifying its position as the most-watched series on the platform since its inception and contributing substantially to Netflix’s impressive financial outlook and subscriber retention.
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