Inside Nigeria’s Online Gambling Boom and the Fintech Platforms Powering It
Nigeria’s online gambling industry is experiencing explosive growth, transforming into a multi-million-dollar sector in a short time. Fueled primarily by sports betting, the remote gaming market generated an estimated $400 million in revenue in 2023. This impressive trajectory shows no signs of slowing down, with an annual growth rate of approximately 16% and projections reaching half a billion dollars by 2025.
# The Digital Infrastructure Driving the Boom
Sports wagering dominates the online gambling landscape, accounting for nearly 80% of all naira staked. Bet9ja, a major player, held roughly 6% of the market share as of the end of 2024. This surge is largely driven by young Nigerians, with over half of online bettors falling within the 18-35 age bracket. Smartphones are the primary access point, facilitating 90% of all online gambling activity. The increasing digital penetration is a major catalyst, with 141.5 million internet subscriptions reported in July 2025, representing approximately 60% of Nigeria’s 238 million population. Estimates indicate that over 60 million Nigerian adults, or 42% of the online population, regularly engage in online gambling, spending an average of ₦3,000 to ₦5,000 daily on platforms such as Bet9ja and SportyBet.
In conclusion, Nigeria’s online gambling boom is powered by readily available technology and a young, digitally savvy population. As mobile internet access continues to expand, the industry is poised for further growth, presenting both opportunities and challenges for regulators and stakeholders alike.
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