What Nigerian Creators Need to Know About Meta’s Crackdown on Unoriginal Facebook Content
Meta, the parent company of Facebook, introduced a pivotal policy update on July 14, 2025, specifically designed to curtail the prevalence of unoriginal content across its platform. This strategic move aligns with recent initiatives from other major platforms, like YouTube, which are also tackling similar issues. The primary aim of this policy is to safeguard and uplift genuine content creators by drastically reducing the circulation of low-quality, plagiarised, or merely repurposed material on Facebook. For the vibrant community of Nigerian creators, who constitute a significant and active segment of the platform’s ecosystem, comprehending this crucial shift is paramount to ensuring their continued success and growth within the evolving digital landscape.
# Understanding Meta’s New Policy and Its Impact
This updated policy directly targets accounts identified for consistently reusing text, photographs, or videos without obtaining explicit permission or implementing substantial, meaningful enhancements. Meta has already demonstrated its commitment to enforcement, with significant actions taken throughout 2025. For instance, a staggering 10 million profiles discovered to be impersonating larger, established content creators have faced immediate consequences. Furthermore, approximately 500,000 accounts engaged in what Meta terms “spammy behaviour or fake engagement” have been subject to severe penalties, including a significant reduction in their content’s visibility and, critically, demonetisation. Meta explicitly defines unoriginal content as the act of reusing or repurposing another creator’s original work without providing proper credit or making significant enhancements to the material. This stringent definition underscores the platform’s dedication to fostering an authentic and equitable environment where original content creators are prioritized and rewarded.
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