Manchester United Fans in Africa Score with MUTV on StarTimes
Manchester United fans across Africa have received a massive boost. In a landmark partnership, the English Premier League giants are bringing their exclusive club TV channel, MUTV, to millions of African homes via pay-TV provider StarTimes. This deal provides unprecedented access to the Red Devils’ content for a continent that boasts a substantial and passionate fanbase for the club.
A Goal for African Football Fans
This collaboration means over 33 million StarTimes subscribers across more than 30 Sub-Saharan African countries can now access MUTV. Key markets benefiting from this expansion include Nigeria, South Africa, Kenya, and Ghana, countries where football viewership and engagement are incredibly high. Fans can anticipate round-the-clock coverage directly from Old Trafford and the AON Training Complex, providing an immersive experience of all things Manchester United. Phil Lynch, Manchester United’s Chief Executive of Media, expressed the club’s excitement about reaching their vast African fanbase, emphasizing the importance of MUTV in connecting with fans globally. He highlighted the significance of the partnership with StarTimes in substantially broadening MUTV’s reach across the African continent, whether through linear or streaming platforms. This move signifies a major stride in the accessibility of exclusive football content within the growing African digital landscape.
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