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MAKA Secures $2.65 Million Pre-Seed to Revolutionize Social Commerce in Africa

African social commerce startup, MAKA, has announced a successful pre-seed funding round, raising $2.65 million. This investment will fuel the company’s mission to transform the e-commerce landscape across the continent. The round was primarily led by 4DX Ventures and Janngo Capital, with participation from notable executives at Wolt and Twitch, signaling strong confidence in MAKA’s vision and potential.

Addressing the Gap in African E-commerce

Founded in 2021, MAKA is capitalizing on the rapid growth of the African e-commerce sector. Its innovative platform connects influencers and consumers, creating a dynamic social commerce environment. Users can access style recommendations, product reviews, and live try-on videos, fostering a more engaging and informed shopping experience. This addresses a critical gap in the market, particularly for inclusive fashion inspiration that CEO Owusu-Kyereko identified after struggling to find relatable content during the pandemic, often being directed to mainstream, less relevant sources.

This pre-seed funding will enable MAKA to further develop its platform, expand its reach across Africa, and strengthen its partnerships with influencers and brands. By creating a seamless and engaging social commerce experience, MAKA is poised to empower both consumers and creators, driving growth and innovation within the African e-commerce ecosystem.

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