Infobip and MoneyGram Haas F1 Team Launch Gamified Digital Fan Experience
Global cloud communications platform Infobip has teamed up with the MoneyGram Haas F1 Team to roll out an innovative digital fan engagement campaign, aiming to deepen the connection between motorsport enthusiasts and the excitement of Formula 1. This initiative, powered by Infobip’s CXOP platform and a WhatsApp-based conversational assistant, introduces a gamified quiz designed to revolutionize how fans interact with the team throughout the racing season.
A Gamified F1 Experience
This partnership is built on a mutual dedication to technical prowess and digital advancement, values that are central to both Infobip and the MoneyGram Haas F1 Team. The campaign invites fans to participate in a three-stage quiz mirroring the structure of a Formula 1 weekend: Practice, Qualifying, and Race! Participants will compete for the highest score and the fastest time in the Race round. The grand prize winner will receive an exclusive team cap and a replica polo shirt autographed by drivers Esteban Ocon and Ollie Bearman.
This collaboration highlights the growing trend of using digital platforms to enhance fan engagement in sports. Infobip’s technology allows for a more interactive and personalized experience, bringing fans closer to the action and fostering a stronger connection with the MoneyGram Haas F1 Team.
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