Nairabox’s Journey to Acquisition: A Nigerian Tech Success Story
In October 2025, Nigerian digital ticketing and lifestyle platform, Nairabox, founded in Lagos, was acquired by Wakanow, a prominent travel tech company. This marked the culmination of a decade-long journey for founders Jay Chikezie and Tokunbo Adetona, who began their venture in a small office. Their story highlights the growth of the African tech landscape and the potential for successful exits.
The Pillars of Nairabox’s Triumph
Nairabox started as an experiment in digital payments in 2015, quickly evolving into a major player in Nigeria’s entertainment sector. The platform became a central component of a multi-billion naira industry. The success of Nairabox stemmed from its ability to build a comprehensive lifestyle ecosystem and its wide distribution network. These factors ultimately persuaded Wakanow to acquire the company. Initially, the founders’ goal wasn’t to sell the company but to dominate the lifestyle space. However, as Nairabox matured, they understood that achieving their expanded vision might require a different approach. Chikezie, reflecting on the experience, acknowledged their entrepreneurial spirit, viewing Nairabox as a foundational project, but also recognizing the need for evolution. The acquisition allowed for a new chapter in Nairabox’s story.
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