Safaricom’s Daraja 3.0 Ushers in a New Era of Digital Finance in Kenya
Safaricom PLC, a leading telecommunications company in Kenya, has launched Daraja 3.0, its upgraded API platform, signaling a significant advancement in the nation’s digital financial landscape. This announcement comes as M-PESA, Safaricom’s mobile money service, processes over 100 million daily transactions, highlighting the platform’s crucial role in Kenya’s economy and beyond. The enhanced API platform is designed to drive the next wave of digital innovation and facilitate growth across various sectors in the burgeoning African tech scene.
Daraja 3.0: Fueling Fintech Growth and Innovation
The launch of Daraja 3.0 is a pivotal moment for fintech in Kenya. Esther Waititu, Safaricom’s Chief Financial Services Officer, emphasized the platform’s importance during an Integrators Breakfast in Nairobi. Waititu highlighted that 25% of all M-PESA transactions are now facilitated through APIs, showcasing their increasing influence in embedded finance, real-time payments, and system integration. Daraja 3.0 is positioned as a critical tool for developers, offering secure, scalable, and user-friendly resources. Waititu also stressed the essential role developers play within the M-PESA ecosystem, adding that the platform looks forward to collaborating with them to shape the next phase of digital finance. This initiative reaffirms Safaricom’s dedication to its long-term vision of transforming the Kenyan and African digital landscape.
In conclusion, Safaricom’s Daraja 3.0 launch is a key milestone in Kenya’s digital and fintech development. By enabling developers with powerful tools, Safaricom is promoting innovation and expansion in the rapidly developing financial technology sector. The success of M-PESA and the adoption of APIs underscore the significance of this platform, setting the stage for future growth and digital transformation across the African continent.
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