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Ex-Shopify exec challenges his old boss with an African rival

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Storebridger Aims to Solve Inventory Headaches for African SMEs

Many small and medium-sized enterprises (SMEs) in Africa rely on a multi-channel sales approach, juggling walk-in customers, social media platforms like Facebook, WhatsApp, and Instagram, e-commerce websites, and even online marketplaces such as Jumia. This fragmented system, while offering broad reach, often leads to inventory management chaos. A customer might inquire about a product on WhatsApp, only for the vendor to be unsure if it’s still available due to sales occurring simultaneously through other channels.

# Centralized Inventory Management for Growth

Storebridger is a new startup aiming to solve this precise problem. Their platform simplifies sales management for SMEs by centralizing inventory across all sales channels. This ensures real-time stock updates, preventing overselling and improving customer service. Beyond inventory management, Storebridger also equips businesses with tools to build customizable online stores without requiring any coding expertise. Furthermore, they offer a point-of-sale (POS) system to efficiently manage sales from walk-in customers. Hameed Damee conceived the idea after helping his

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