From Déjà Vu to Vuja Dé: Vesti’s Prosper Conference 2025 Charts a New Course for Africa’s Tech and Enterprise Future
Africa’s trajectory towards a dynamic future was passionately discussed and envisioned at Vesti’s flagship Prosper Conference 2025, an event dedicated to celebrating African innovation across technology, business, creativity, and heritage. Held at the Landmark Centre in Lagos under the inspiring theme “Roots to Riches: Africa Rising,” the gathering brought together over 500 influential entrepreneurs, investors, creatives, and policymakers. Attendees, hailing from across the continent and the diaspora, converged to strategize how African ideas, talent, and capital can seamlessly flow, ultimately forging a new era of profound continental influence.
Reimagining Africa: The Vuja Dé Mindset
A pivotal moment arrived with Olusola Amusan, Vesti’s CEO, who delivered a thought-provoking keynote address challenging participants to transcend the familiar sensation of déjà vu – merely repeating existing patterns. Instead, Amusan advocated for embracing ‘vuja dé,’ a transformative mindset that encourages viewing established realities through fresh, innovative lenses. He powerfully asserted, “Africa’s next transformation won’t come from imitation; it will come from reinterpretation.” Amusan stressed the urgency to “stop reliving familiar stories and start reimagining what’s possible with fresh eyes, courage, and c.” This call to action underscored the necessity for bold, original thinking to unlock Africa’s immense potential in the global tech and enterprise landscape. The conference highlighted that true progress for African tech and businesses lies in crafting unique solutions and narratives, rather than replicating external models.
Vesti’s Prosper Conference 2025 solidified its role as a crucial platform for shaping Africa’s destiny. By fostering connections and igniting conversations that champion originality and reinterpretation, the event underscored the continent’s readiness to define its own economic and technological future. It set the stage for African leaders and innovators to not just participate in the global economy, but to actively lead, driving unprecedented growth and establishing a powerful new continental influence rooted in its own distinct identity and vision.
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