Gozem Money Ushers in a New Era of Mobile Money in Togo
Gozem, a prominent super app catering to Francophone Africa, is making significant strides in the financial technology (fintech) landscape with the introduction of Gozem Money. This new mobile money platform, developed in collaboration with NSIA Bank Togo, a division of the NSIA Group, is designed to broaden access to affordable financial services for Togo’s residents. This initiative underscores Gozem’s commitment to delivering impactful solutions that meet the evolving needs of the African market.
Strategic Launch and Market Opportunity
Gozem’s decision to launch Gozem Money in Togo is a calculated move, given the country’s burgeoning mobile money market. In the first quarter of 2024, Togo witnessed a 3% increase in the total value of mobile money transactions, reaching an impressive $1.54 billion. This growth is fueled by a high mobile money penetration rate of 39% among Togo’s population of approximately 8 million people. Moreover, over 57% of these individuals actively utilize digital payment methods. Jean Sylvestre Nango, Managing Director of Gozem Money Togo, stated, “We are proud to offer a solution that combines technology, simplicity, and social impact.” He further emphasized the platform’s role in driving financial inclusion and transforming the sector.
In conclusion, Gozem’s foray into mobile money in Togo represents a significant step forward in the company’s mission to provide comprehensive digital solutions across Francophone Africa. The platform’s strategic launch, coupled with the country’s strong mobile money market, positions Gozem Money for considerable growth and positive impact on the financial landscape of Togo.
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