MultiChoice Suffers Subscriber Loss, South Africa Hit Hard
MultiChoice Group’s latest financial results, covering the year ending March 31, 2025, paint a challenging picture for the South African broadcasting giant. The company experienced a significant decline, shedding 1.2 million subscribers overall. The losses were substantial, representing an 8% drop from the previous year, and were felt across its entire market presence. The company now has a reduced subscriber base of 14.5 million active subscribers.
South African Market Struggles Amidst Economic Pressure
A concerning trend has emerged across all MultiChoice’s operational segments, with subscriber losses evenly split between South Africa and the rest of the African continent. Within South Africa, the company directly attributes the subscriber exodus to the prevailing economic hardships. The ongoing cost-of-living crisis has put immense financial pressure on households, leading many to make difficult choices, including cancelling their DStv subscriptions to manage their budgets. This indicates that the South African market is currently experiencing financial strain, impacting the accessibility of premium entertainment services for a significant portion of the population.
Despite these challenges, MultiChoice experienced considerable success in the streaming sector. The DStv Stream service saw an impressive 38% increase in subscribers, accompanied by a robust 48% rise in revenues. The Extra Stream add-on also performed well, boasting a 25% growth in users and nearly tripling its revenues within its first full year of operation. MultiChoice also expanded its DStv In.
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