Criteo and DoorDash Forge Strategic Partnership to Revolutionize Retail Media Advertising
Criteo, a global technology company, has officially announced a significant multi-year partnership with DoorDash, a leading local commerce platform. This collaboration is set to dramatically expand advertising opportunities across DoorDash’s burgeoning marketplace, specifically targeting grocery, convenience, and other non-restaurant retail sectors. The alliance marks a pivotal moment in the rapidly evolving digital advertising landscape, offering brands and agencies innovative ways to engage consumers precisely at their point of purchase.
Unlocking New Ad Revenue Streams and Advertiser Reach
Under this strategic agreement, Criteo will effectively operate as a critical extension of DoorDash’s U.S. advertising sales team. This means Criteo will actively engage with brands and advertising agencies, streamlining their access to DoorDash’s expansive user base. The partnership also lays the groundwork for future technological integration, as both companies plan to explore merging their advertising platforms over time, promising a more unified and powerful solution for advertisers. Given retail media’s status as one of the fastest-growing segments within digital advertising, this collaboration creates an invaluable new channel for agencies and brands to connect directly with consumers ready to make purchasing decisions. Advertisers leveraging Criteo’s expertise will gain access to a comprehensive suite of DoorDash ad formats. These include prominent on-site options such as video placements, display banners, Sponsored Product listings, and Sponsored Brands campaigns. Furthermore, the partnership extends reach to critical off-site channels, encompassing display advertising, video, search, and social media platforms, providing an unparalleled holistic advertising solution.
Stephen Howard-Sarin, Managing Director, Retail Media Americas at Criteo, underscored the significance of this collaboration, stating, “This is an exciting moment for Criteo, DoorDash, and the advertisers and retailers we serve.” This sentiment highlights the mutual benefits anticipated from the partnership, promising enhanced value for all stakeholders involved in the retail media ecosystem. The integration of Criteo’s expertise with DoorDash’s marketplace reach is poised to unlock substantial growth opportunities for retailers seeking to boost visibility and sales in the competitive local commerce space.
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