Safaricom Ignites African Innovation with Second Spark Accelerator Program Cohort
Safaricom has proudly unveiled the 10 pioneering startups selected as finalists for the highly anticipated second cohort of its Spark Accelerator Program. This landmark initiative, designed to foster homegrown technological innovation and entrepreneurship, saw an impressive competitive field of over 200 applicants vying for a coveted spot. The official launch event, bringing together partners and the selected founders, took place at iHub, Lavington, on the 30th of September 2025, marking a significant step forward in nurturing Kenya’s vibrant tech ecosystem.
Fueling Growth: The Selected Innovators and Comprehensive Program Structure
The ten groundbreaking startups chosen to embark on this transformative journey represent a diverse array of digital solutions poised to impact various sectors. They include Mediakits.Io, WePlay Arcade, GoPay, FlexPay, QuePay, Leta.AI, Oye, DigiTax, Incourage Insurance Agency Limited, and StockApp. Each of these ventures will benefit from a robust support system combining critical training, expert mentorship, essential funding, and invaluable go-to-market assistance. The Spark Accelerator Program operates across two distinct, powerful tracks. The first is an Ihub-led track, offering a structured curriculum packed with expert-led workshops, focused advisory sessions, and personalized mentorship to refine business models and strategies. Complementing this is the corporate engagement track, which provides unparalleled access to the commercial and technical teams of both Safaricom and M-PESA Africa, enabling startups to leverage extensive industry knowledge and operational scale for accelerated growth.
This comprehensive approach underscores Safaricom’s deep commitment to empowering the next generation of African tech leaders. By offering a platform that blends structured learning with direct corporate collaboration, the Spark Accelerator aims to propel these startups from nascent ideas into market-ready, scalable businesses. The program is a testament to Safaricom’s vision of driving digital transformation across the continent, ensuring that local innovators have the resources and guidance necessary to thrive and make a tangible impact on communities.
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