EFT Corporation Appoints Adri Führi as Group CFO to Strengthen Financial Leadership in African Markets
EFT Corporation, a leading provider of payment solutions operating across diverse African markets, has announced the immediate appointment of Adri Führi as its new Group Chief Financial Officer. This strategic move is poised to bolster the company’s financial leadership, leveraging Führi’s extensive experience to drive critical initiatives in financial optimisation, operational efficiency, and strategic growth within the dynamic African fintech landscape. Her arrival signifies EFT Corporation’s commitment to enhancing its financial acumen and expanding its footprint across the continent.
A Seasoned Financial Leader Driving Innovation in African Payments
Adri Führi brings an impressive career spanning over 25 years in financial services, with a significant 11 years dedicated to senior CFO roles across multiple organisations. As a qualified chartered accountant, her expertise is both broad and deep. She joins EFT Corporation from e4, where her strategic input was crucial in scaling and strengthening the organisation during a period of considerable expansion. Führi’s professional journey encompasses vital sectors including banking, financial services, insurance, and technology, making her uniquely suited for the evolving payment solutions arena. Notably, she spent over 12 years at Standard Bank South Africa (SBSA), gaining invaluable insights into various African markets and developing a strong command over technically complex business areas. Her resume also highlights senior CFO positions in both multinational corporations and private equity-backed entities, underscoring her versatility and strategic acumen. In her new capacity at EFT Corporation, Führi is tasked with spearheading financial optimisation, enhancing operational efficiency, and driving strategic growth initiatives, all critical for a payment solutions provider navigating the complexities and opportunities of African economies.
The appointment of Adri Führi as Group CFO marks a pivotal moment for EFT Corporation. Her proven track record, combined with deep financial expertise and a nuanced understanding of African markets and technology, positions her as a key asset to the leadership team. With Führi at the financial helm, EFT Corporation is well-positioned to accelerate its strategic objectives, enhance its operational footprint, and further solidify its standing as a leading payment solutions provider across the continent, contributing to the growth of financial inclusion and technological advancement in Africa.
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