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Gartner 2025 SAM MQ: Two Global Tech Firms Power African Innovation

SoftwareOne and Crayon Earn Leader Status in the 2025 Gartner Magic Quadrant for SAM Managed Services

SoftwareOne and Crayon, prominent global providers of software and cloud solutions, have recently announced their recognition as a Leader in the 2025 Gartner Magic Quadrant for Software Asset Management (SAM) Managed Services. This significant accolade follows their strategic combination in July, bringing together an impressive force of approximately 13,000 professionals operating across about 70 countries worldwide, significantly enhancing their integrated global capabilities in Software Asset Management.

Driving Business Outcomes Through Advanced Software Asset Management

This prestigious recognition underscores the combined entity’s unwavering commitment to client success in optimising their software investments and delivering tangible business outcomes. Melissa Mulholland, Co-CEO of SoftwareOne, stated, “To us, being recognised as a Leader again reflects our commitment to helping clients optimise their software investments and drive measurable business outcomes, which has been the backbone of our business model since the beginning.” She further highlighted that both companies have successfully “set new standards in globally scalable, locally relevant SAM aligned to business impact.” As the world’s largest ITAM consultancy, the unified SoftwareOne and Crayon empower businesses to streamline and simplify their complex IT estates, encompassing existing on-premises infrastructure, cloud environments, and diverse SaaS assets. By creating operational efficiencies and actively managing and streamlining costs associated with software and cloud solutions, they enable organisations to enhance their overall digital asset management strategy.

The inclusion of SoftwareOne and Crayon as Leaders in the 2025 Gartner Magic Quadrant for SAM Managed Services solidifies their position at the forefront of the industry. This achievement reflects their deep expertise, extensive global reach, and a client-centric approach focused on maximising the value of software and cloud investments. Their combined strength continues to set benchmarks for Software Asset Management, offering businesses worldwide, including those in emerging markets, the tools and services necessary to navigate the complexities of modern IT landscapes and achieve sustainable growth.

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