PesaLink Partners with Cellulant to Capture High-Value Digital Commerce
PesaLink, Kenya’s prominent interbank money transfer service, is strategically partnering with Cellulant, a leading Pan-African fintech company, to expand its reach in the digital commerce landscape. This collaboration integrates PesaLink’s network with Cellulant’s Tingg, a digital payments platform for businesses, facilitating seamless and high-value customer-to-business (C2B) transactions.
Expanding Reach and Addressing Key Friction Points
This alliance marks a significant move for PesaLink, granting it immediate access to a vast network of online merchants and millions of bank customers. By leveraging Cellulant’s established merchant base, PesaLink is positioning itself as a key player in Kenya’s rapidly growing digital commerce sector. This partnership directly addresses long-standing challenges in digital transactions, particularly reconciliation issues and transaction delays, offering a more efficient and reliable payment solution. Consumers can now make instant payments up to KES 999,999 ($7,700) when purchasing from Cellulant merchants.
This strategic manoeuvre allows PesaLink to directly compete with the mobile money ecosystems that have historically dominated Kenya’s digital commerce. By providing a robust infrastructure for high-value, real-time transactions, PesaLink is poised to capture a larger share of the market and establish itself as the preferred payment option for businesses and consumers alike.
Keywords
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