UPFRONT Secures $10 Million Pre-Seed to Revolutionize SMB Finance in MENA
UAE-based fintech startup UPFRONT has successfully raised $10 million in a pre-seed funding round, combining both equity and debt, to address the significant cash flow challenges faced by small and medium-sized businesses (SMBs) across the Middle East and North Africa (MENA) region. This substantial investment signals growing confidence in UPFRONT’s vision to streamline financial operations for SMBs.
Building a Financial Operating System for SMBs
Founded in May 2025 by Anas Qudah, Abdullah Alghadouni, and Mahmoud Abdel-Fattah Moursy, UPFRONT is developing a comprehensive financial operating system designed to integrate seamlessly with existing accounting software. This system will provide real-time analytics, automate the often-cumbersome process of managing receivables, orchestrate payments efficiently, and unlock crucial working capital for businesses. The funding round was co-led by Palm Ventures and SABAH.fund, with strategic angel investors also participating. With operations currently based in the UAE and ambitious plans to expand into Saudi Arabia, UPFRONT intends to utilize the newly acquired capital to fuel product development, expand its team through strategic hiring, and scale its infrastructure. This expansion aims to address the staggering $250 billion funding gap currently hindering SMB growth in the MENA region.
UPFRONT’s innovative approach has the potential to significantly impact the MENA SMB landscape by providing the tools and resources necessary for these businesses to thrive in a competitive market. By tackling cash flow inefficiencies, UPFRONT is poised to become a key player in empowering SMBs and driving economic growth across the region.
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