Lengo AI Revolutionizes FMCG Visibility in Nigeria’s Informal Retail Sector
In the bustling urban landscapes of Nigeria, particularly in cities like Lagos, the vast majority of consumer purchases occur within a network of informal shops – the corner stores and kiosks stocked with everyday essentials. These vital retail outlets, often overflowing with soft drinks, instant noodles, and toiletries, are the lifeblood of consumer activity for most Nigerians. However, for major consumer goods companies like Coca-Cola, Unilever, and Dangote, these shops have remained largely invisible, presenting significant challenges to effective marketing, efficient supply chains, and investment strategies.
Unveiling the Unseen: Lengo AI’s Innovative Solution
The informal retail sector accounts for an astonishing 40% to 90% of total food sales across Sub-Saharan Africa. This significant market share highlights the immense potential for consumer goods companies. The core problem is the lack of comprehensive data regarding the number of existing outlets, the types of products they stock, and the speed at which goods move. Lengo, a Lagos-based startup established in 2022, is leveraging the power of artificial intelligence to solve this critical visibility gap. A participant in the Google for Startups Accelerator: AI First programme in Africa, Lengo has garnered support from investors including Ventures Platform, P1 Ventures, Launch Africa, and Acasia Ventures. Its primary goal is to provide global fast-moving consumer goods (FMCG) companies with the precise data needed to navigate and capitalize on the burgeoning African consumer market.
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Related Keywords: Lengo AI, Nigerian informal shops, shop visibility, digital presence, small business Nigeria, online directory, Nigerian businesses, find local shops, informal sector, Lengo AI platform
