Mdundo to Boost African Artist Royalties to $1.2 Million by 2026
Kenyan music streaming platform Mdundo is set to significantly impact the African music landscape. The company has announced a projection of $1.2 million in royalty payments to African artists by 2026. This optimistic forecast follows a recent milestone: Mdundo distributed a collective $1 million in royalties to over 300,000 artists between January and July of 2025. This represents a significant step towards supporting the continent’s vibrant and growing music industry.
Strategic Growth and Revenue Drivers
Mdundo attributes its anticipated growth to several key strategic initiatives. They plan to leverage partnerships with mobile network operators, capitalizing on the increasing adoption of internet-based applications across Africa. Furthermore, the platform is focusing on expanding its subscription services, anticipating a rise in its subscriber base which will translate into higher royalty payments. The company’s projections are ambitious, aiming for revenues between $1.7 million and $2.2 million by 2026. The focus on a subscription model and deepened integration with telecommunications companies are seen as pivotal to driving this growth.
In essence, Mdundo is aiming to be the premier destination for African music, prioritising the financial well-being of its artists.
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