Uber Safari Launches in Nairobi: Bringing Wildlife Tours to Your Fingertips
Uber is making a bold move in Kenya, celebrating a decade of operations by launching Uber Safari, a new service that offers guided tours within Nairobi National Park. This innovative initiative aims to capitalize on Kenya’s substantial $4.3 billion tourism industry, focusing on both local residents and business travelers looking for convenient safari experiences. The service represents a creative integration of technology and tourism, showcasing Uber’s ambition to diversify its offerings within the African market.
How Uber Safari Works: A Seamless Wildlife Adventure
The Uber Safari service simplifies the safari experience. Users can now easily pre-book day or night safaris directly through the Uber app. Each safari trip is designed to last around three hours, providing guided tours that focus on key wildlife sightings like lions, rhinos, buffalo, and leopards. The service is a collaborative effort, partnering with local tour operators and fleet providers. This partnership creates new earning opportunities for those with safari-ready vehicles and guides with specialized expertise. Uber’s move is particularly significant, as it targets the unique location of Nairobi National Park – the only wildlife park situated within a capital city. The company’s statement highlights the significance of tourism to Kenya’s economy, citing its contribution of 10.4% to the country’s GDP and accounting for 5.5% of formal employment.
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