Over 90% of DStv Subscribers Back Sam George in Price Feud, Ipsos Study Reveals
The ongoing dispute between Ghana’s Minister of Communication, Digital Technology and Innovations, Samuel Nartey George, and MultiChoice Ghana, the operators of DStv, has taken a significant turn. A recent study, released on Friday, 12 September 2025, highlights overwhelming public support for the Minister’s demand for a reduction in DStv service prices. This definitive research indicates widespread subscriber dissatisfaction with current pricing structures within the African digital entertainment landscape.
Unpacking Subscriber Sentiments and Exorbitant Charges
The comprehensive study, conducted by Ipsos, a globally recognized leader in market research, unveiled a striking consensus among DStv subscribers. A staggering 97% of respondents expressed their full backing for Minister Samuel George’s advocacy for more affordable DStv services across the country. Delving deeper into subscriber perceptions, the poll further revealed that a substantial 75% of customers unequivocally view DStv service charges as exorbitant. This sentiment is clearly articulated in the study’s findings, which stated: “Most customers (75%) perceive DStv fees as high or very high, while only a quarter see them as medium to low. Though DStv is usually perceived as a premium service in the market, this finding suggests that pricing could nevertheless become a major concern for customers if other measures are not taken by the”. This data underscores a growing concern within the African digital technology sector, where access and affordability are becoming paramount, despite the perceived premium nature of services like DStv. The overwhelming support for the Minister suggests a strong public mandate for policy intervention in the satellite television industry.
The Ipsos study unequivocally demonstrates that the vast majority of DStv subscribers in Ghana stand firmly with Minister Sam George in his call for price reductions. With 97% support for the Minister’s stance and 75% perceiving current fees as excessive, MultiChoice Ghana faces considerable pressure to address these profound customer concerns. This strong public sentiment, rooted in the desire for fair pricing for a service often considered essential in the African market, signals a crucial moment for digital innovation and consumer protection policy in the region.
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