MultiChoice Under Fire: Sam George Issues Stern Warning
The ongoing dispute between Ghana’s Minister of Communication, Digital Technology, and Innovation, Samuel Nartey George, and the MultiChoice Group over the pricing of DStv services in the West African nation shows no signs of abating. What began as a dialogue has escalated into a public war of words, with the latest exchange, reported on Saturday, September 6, 2025, deepening the divide and hinting at a potential “stern warning” from the Minister as consumer frustrations mount. This persistent disagreement highlights crucial debates around service affordability and regulatory oversight in Africa’s digital broadcasting landscape.
A Public Price Tug-of-War
The latest round of contention ignited on Friday, September 5, 2025, when Minister Sam George addressed the press. During his briefing, the Minister confidently announced that MultiChoice Group, the parent company behind DStv, had consented to a reduction in the prices of its subscription services for Ghanaian consumers. This announcement was initially met with anticipation, suggesting a resolution to the long-standing complaints about the cost of DStv packages. However, this hope was short-lived. Later the same day, the broadcast service provider issued a direct and unequivocal statement, refuting the Minister’s claims. MultiChoice categorically denied any agreement to a price cut, stating, “We will fully participate in the established Working Committee. However, we wish to clarify that MultiChoice Group has not agreed to a price reduction.” This immediate rebuttal, characterized by local media as MultiChoice “clapping back” at Sam George, reportedly infuriated the Minister of Communication, setting the stage for further escalation in this high-stakes negotiation impacting numerous DStv subscribers in Ghana.
The public denial by MultiChoice has amplified the tension surrounding DStv service costs in Ghana. With the Minister clearly frustrated by the company’s swift counter-statement, the focus now shifts to what further actions or pronouncements might emerge from his office. This contentious back-and-forth underscores the complexities of regulating and negotiating service prices with international digital technology providers, while also reflecting a strong push for consumer affordability in the burgeoning African tech market. The unresolved nature of this feud means Ghanaian subscribers remain in limbo, awaiting a definitive outcome.
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