Check Point Software Technologies Appoints Brett Theiss as Chief Marketing Officer
Check Point Software Technologies Ltd. has announced a key addition to its executive team, appointing Brett Theiss as its new Chief Marketing Officer (CMO). In this strategic role, Theiss will spearhead the company’s global growth agenda, focusing on strengthening its brand presence and driving market demand. This appointment signals Check Point’s commitment to accelerating its leadership position within the competitive cybersecurity landscape. Theiss is tasked with navigating the company into its next phase of market expansion and innovation.
A New Era of Marketing and Brand Strategy
With an impressive career spanning more than two decades in technology and SaaS marketing leadership, Theiss is exceptionally qualified to shape the external perception of Check Point’s advanced security solutions. He will be responsible for ensuring that all marketing initiatives are strategically aligned to fuel growth and innovation across every market. Prior to joining the cybersecurity firm, Theiss served as the CMO at BeyondTrust. Nadav Zafrir, CEO at Check Point, endorsed the new appointment, stating, “Brett’s track record of building global brands and delivering measurable growth makes him an outstanding addition to our leadership team.” Zafrir also noted the critical timing of his arrival, adding, “As organizations navigate the complexities of AI, cloud, and hybrid work, Brett’s leadership will ensure Check Point’s story is told with clarity, impact, and vision.”
The appointment of Brett Theiss comes at a pivotal moment for the industry, as organizations increasingly seek robust and comprehensive security partners. His extensive background in building powerful brands and generating measurable demand will be crucial in articulating the value of Check Point’s security platform. Under his marketing leadership, the company is poised to fortify its global presence and effectively communicate its vision for a secure digital future.
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