Seraya Secures $1.8 Million Seed Funding to Revolutionize Dubai’s Short-Term Rental Market
Seraya, a proptech startup based in the UAE, has successfully closed a seed funding round of $1.8 million. The investment, a combination of equity and debt, was spearheaded by a KSA-based family office and the German family office, DLL. This latest round brings Seraya’s total funding to $2.15 million, positioning the company for significant growth within Dubai’s rapidly expanding short-term rental market. The funding round, with an eye on wellness travel, highlights growing investor interest in innovative hospitality solutions.
Seraya’s Vision: Design-Led Serviced Apartments
Founded in October 2024 by Pepijn Haima and Ibrahim Shami, Seraya is focused on providing design-led, fully serviced apartments for short-term stays. This approach targets the growing demand for premium accommodation options, particularly those catering to wellness-focused travelers. The new funding will empower Seraya to significantly expand its portfolio, with plans to reach 50 units by the end of 2025. The initial success with profitability from day one is a good indicator of their model, which should also attract further investment. This signals a potential trend for similar models in other key tourism markets in Africa.
This successful seed round is a strong validation of Seraya’s vision and its ability to capitalize on the growing demand for premium, serviced accommodations in Dubai. The investment will be crucial in expanding Seraya’s footprint and solidifying its position as a leader in the evolving hospitality landscape, particularly in the premium travel niche.
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