Sheba Joy Secures $293,000 Pre-Seed Investment to Bolster Saudi Mobile Gaming Landscape
Riyadh-headquartered mobile gaming studio, Sheba Joy, has successfully closed a pre-seed funding round, raising $293,000 (equivalent to SAR 1.1 million). This significant early-stage investment was led by Merak Capital, a prominent Saudi venture capital firm, signaling growing investor confidence in the Kingdom’s burgeoning digital entertainment sector. The capital infusion is set to empower Sheba Joy’s ambitious growth plans, focusing on expanding its production capabilities and solidifying its presence in the global gaming arena.
Strategic Growth and Alignment with Vision 2030
Sheba Joy was founded in 2021 by Ebrahim Al Hussam and Faisal Aidaros. Initially established in Dubai Silicon Oasis, the company has made a strategic move to relocate its headquarters to Riyadh, aligning itself with Saudi Arabia’s ambitious Vision 2030, which aims to transform the Kingdom into a global gaming and esports hub. Despite the HQ shift, Sheba Joy maintains an operational presence with offices in Dubai and a dedicated creative game studio in India, fostering a diverse and distributed development environment. To date, the studio has already launched two mobile games to the market, with plans to introduce four more titles in 2025, demonstrating a robust product pipeline. The newly acquired funding will be critically utilized to support production expansion, attract top-tier talent, and facilitate the development of culturally grounded games. This focus on locally relevant content is not only a key differentiator for Sheba Joy but also perfectly aligns with Vision 2030’s objectives of fostering local content creation and cultural enrichment.
This pre-seed investment marks a pivotal moment for Sheba Joy, enabling it to accelerate its mission of becoming a leading mobile gaming developer in the MENA region and beyond. With strategic funding and a clear vision aligned with national initiatives, the studio is well-positioned to contribute significantly to Saudi Arabia’s burgeoning digital economy and establish itself as a key player in the increasingly competitive mobile gaming industry.
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