TECNO Kicks Off AFCON 2025 Campaign Across Africa
Global tech giant TECNO, in its role as Official Partner of the TotalEnergies CAF Africa Cup of Nations (AFCON) 2025, is launching an exciting new campaign spanning the entire continent. Dubbed “TECNO AND AFCON 2025,” the initiative aims to amplify the excitement, celebrate the victories, and share the overall passion surrounding Africa’s premier football competition, which will be hosted in Morocco.
Powering African Youth Through Innovation and Football
Central to the campaign is the debut of TECNO’s new musical brand film, “Power Your Moment.” This vibrant film features Afrobeats sensation Joeboy and his original music, capturing the dynamic energy of Africa’s youth. TECNO recognizes the ambition and drive of the continent’s young generation, believing they are a force to be reckoned with. The company aims to support their everyday lives with its AI-powered ecosystem. Whether it’s through smarter learning tools, content creation capabilities, enjoying football with loved ones, or fostering entrepreneurial ventures, TECNO’s technology is designed to empower. The campaign narrative explores four key themes: powering joy, encouraging progress, building the future, and fostering creativity.
TECNO’s commitment to the African market is evident in this multifaceted campaign. By leveraging the popularity of AFCON and collaborating with influential artists like Joeboy, TECNO aims to connect with young Africans and demonstrate how its AI-powered innovations can empower them to achieve their dreams. The “TECNO AND AFCON 2025” campaign promises to be an engaging and inspiring celebration of African talent and potential.
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