Pick n Pay’s Revamped Delivery App Fuels 40% Turnover Growth
Pick n Pay’s strategic investment in its delivery app, asap!, is paying off handsomely. Following a complete technology overhaul in April, the on-demand grocery retail service has experienced a remarkable 40% year-on-year increase in turnover during the first half of FY26. This surge highlights the growing demand for convenient and efficient online grocery shopping in South Africa and Pick n Pay’s successful adaptation to this evolving market.
asap! App Drives Customer Acquisition and Operational Efficiency
Beyond the impressive turnover growth, the reimagined asap! app is demonstrating significant gains in customer acquisition and operational efficiency. The platform has seen a 131% increase in first-time buyers since its launch, with a substantial 78% of these new customers originating from the revamped app. This indicates the app’s effectiveness in attracting new users and expanding Pick n Pay’s customer base. Moreover, the service remains profitable on a fully costed basis, a testament to the operational discipline and efficient scaling strategies employed as the service expands across South Africa. With over 44,000 items available across 620 stores and supported by a network of more than 2,500 drivers, asap! is solidifying its position as a key player in the South African on-demand grocery delivery landscape.
The success of the asap! app underscores the importance of investing in robust technological infrastructure to meet the evolving needs of consumers. According to Enrico Ferigolli, Pick n Pay Executive Head: Online, “The three full years of work to completely overhaul the app’s technology infrastructure, both on the back-end technology and on the front-end, have been worth it. Customers can now shop, earn, and save all in one seamless, intelligent and rewarding experience.” This statement reflects Pick n Pay’s commitment to providing a superior customer experience through innovation and technology.
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