Is LagRide’s Drive-to-Own Scheme Achievable for E-Taxi Drivers?
LagRide, an e-taxi service provider, has introduced a drive-to-own program, offering drivers the opportunity to eventually own their vehicles. This scheme, which initially promised a pathway to vehicle ownership after six months, has raised concerns among drivers, particularly in the competitive African ride-hailing market. The drive-to-own concept aims to attract and retain drivers by providing an incentive beyond simple earnings. However, the reality, as experienced by some drivers, paints a different picture, raising questions about the program’s feasibility.
Challenges with the Drive-to-Own Program
Drivers participating in LagRide’s drive-to-earn program claim that the transition to the drive-to-own scheme is proving difficult to achieve. One driver, reportedly in their sixth month of operation, expressed uncertainty about their prospects of graduating to the ownership plan. Furthermore, this driver and others have yet to see a colleague successfully complete the drive-to-own transition, with many reportedly being removed from the job around the fifth or sixth month of their contracts. They attribute this to stringent financial hurdles, designed to be excessively difficult to meet. These hurdles include daily remittance demands tied to specific plans, such as an initial N1 million deposit. Drivers expressed concerns that these financial obligations are virtually impossible to fulfill, compounded by the fact that they are limited to operating solely on the LagRide app, which may not have the same popularity as some of its competitors, potentially impacting their earnings.
Conclusion
While the drive-to-own concept presents an appealing prospect for drivers, the practical challenges highlighted by those operating within LagRide’s ecosystem suggest significant hurdles to overcome. The combination of demanding financial requirements and reliance on a potentially less popular app raises serious doubts about the program’s accessibility and whether it truly enables e-taxi drivers in the African context to attain vehicle ownership.
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