GoldBod Jewellery Launches E-Commerce Platform, Ushering in New Era for Ghana’s Gold Industry
GoldBod Jewellery Limited is spearheading a revolution in Ghana’s gold industry with the launch of its new e-commerce platform, jewellery.goldbod.gov.gh. Unveiled in Accra on Thursday, November 27, 2025, by Managing Director Getrude Emefa Donkor, the platform signals a significant step towards establishing Ghana as a global hub for high-quality jewellery production.
Breaking the Cycle of Raw Gold Exports
Donkor emphasized that this initiative marks a turning point in Ghana’s efforts to add value to its gold resources. For too long, the nation has been exporting raw gold only to import expensive jewellery. “Today, we break that cycle. Today, we are changing that story forever,” she stated, highlighting the company’s commitment to transforming locally mined gold into world-class jewellery crafted by Ghanaian artisans. GoldBod Jewellery Limited, formerly PMMC Jewellery Ltd, has undergone extensive restructuring and retooling to achieve this goal, focusing on producing handcrafted rings, necklaces, and bracelets.
With the launch of its e-commerce platform, GoldBod Jewellery is poised to transform Ghana’s gold sector, fostering local craftsmanship and establishing the nation as a prominent player in the global jewellery market.
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