FNB’s Guide: 5 Ways to Shop Smarter This Black Friday
Black Friday is no longer just a day; it has transformed into a full season of enticing deals, flash sales, and non-stop digital buzz. For many South Africans, this period represents a key opportunity where saving and spending intersect. The thrill of securing a great deal is undeniable, but it comes with a critical choice: either shop with a clear purpose or risk getting caught in the widespread hype. A strategic approach is essential to ensure this shopping event ends in a win for your wallet.
Master the Sales with a Strategic Approach
To navigate the sales successfully, it’s crucial to shift from reactive buying to proactive planning. Last year, FNB customers demonstrated this trend toward purposeful spending, with most purchases directed at essentials and planned enhancements like groceries, clothing, entertainment, and travel. This shows a clear move toward acquiring items that meet genuine needs or align with long-term goals. To emulate this smart approach, follow five key steps. First, create a strict budget and commit to it. Second, make a prioritised shopping list that clearly separates essential needs from impulsive wants. Third, research your desired items beforehand to recognise a genuine bargain from clever marketing. Fourth, consciously avoid emotional spending driven by the fear of missing out. As Ester Ochse, Product Head of Integrated Advice at FNB, warns, “It’s easy to get swept up in the excitement, but emotional spending during sale periods often leads to regret.” Finally, focus on intentionality. Ochse reinforces that Black Friday offers real value “only if approached with planning and discipline.” By identifying what you genuinely need, you transform the event from a chaotic spree into a strategic opportunity for meaningful purchases.
Ultimately, conquering Black Friday isn’t about chasing every discount but about making deliberate and informed choices. By budgeting carefully, prioritising your needs, and resisting the urge for impulse buys, you can leverage the season’s deals to your advantage. This disciplined approach ensures you end the shopping season with valuable purchases and zero buyer’s remorse, turning the hype into a genuine financial victory.
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