Nigeria’s Entertainment and Media Industry: A $5.8 Billion Giant by 2029
Nigeria’s entertainment and media (E&M) sector is on the cusp of significant digital transformation, with projections indicating a total revenue of $5.8 billion by 2029. This growth is fueled by a young, tech-enthusiastic population increasingly embracing digital platforms.
Digital Revenue Drives Growth
PwC’s 14th Edition Entertainment and Media Outlook Report 2025-2029 identifies key growth areas within the Nigerian E&M landscape. Internet advertising is a significant driver, alongside the burgeoning video game and e-sports scene. The popularity of Over-The-Top (OTT) streaming services continues to surge, and audio content, including music, radio, and podcasts, is experiencing a resurgence. The report emphasizes the transformative role of Generative AI (GenAI) in enhancing content creation, optimizing recommendation systems, and improving customer engagement. With its youthful demographic eager to adopt new technologies, Nigeria is well-positioned to leverage GenAI’s potential to further accelerate growth in the entertainment and media space. The market is rapidly shifting towards digital revenue streams.
The Nigerian entertainment and media industry is poised for substantial expansion, driven by technological advancements and a dynamic, digitally engaged population. The sector’s increasing reliance on digital platforms and the integration of GenAI promise to reshape the E&M landscape in the coming years, paving the way for sustained growth and innovation.
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