No Virality, Just Consistency: ISWIS on Building Creative Momentum
At the recent Moonshot event hosted by TechCabal, the acclaimed hosts of the popular “I Said What I Said” (ISWIS) podcast, FK Abudu and Jola Ayeye, shared invaluable insights into establishing creative momentum. During their session, “Building Momentum: Lessons from ISWIS,” they candidly challenged the notion of overnight success or achieving rapid growth through viral stunts. Instead, the duo championed a strategy rooted deeply in unwavering consistency and cultivating authentic community engagement, a model that has propelled their African podcast to significant popularity.
# The Unwavering Path to Sustainable Growth
Abudu emphasized that genuine growth is intrinsically linked to a long-term perspective. She articulated this fundamental principle, stating, “The first thing I would say about building momentum is that there is a time factor, which brings me to my first point of consistency.” This highlights that sustainable creative momentum isn’t a sprint but a marathon requiring persistent effort over time. Elaborating on this crucial concept, Ayeye detailed how consistency extends to maintaining a disciplined brand identity. She explained, “Having a point of view and being consistent in that point of view is important. We still have the same format of the show since when we started, and that’s how it’s going to be.” This commitment to a stable format and a clear, consistent voice ensures predictability and familiarity for their audience, fostering trust and loyalty. This strategic approach to content creation and brand messaging, the ISWIS hosts noted, aligns seamlessly with established principles of consumer psychology and modern digital media strategies.
The journey of ISWIS serves as a compelling case study, demonstrating that for content creators and brands navigating the dynamic digital landscape, especially within the burgeoning African tech and media scene, sustainable momentum is built not on fleeting viral moments but on a solid foundation of consistent effort and a clear, unwavering brand identity. This strategic blueprint, prioritizing genuine engagement and a steady output, ultimately leads to deep community connection and enduring creative success.
Keywords
Related Keywords: ISWIS, creative consistency, building creative momentum, sustainable creativity, creative habits, artistic discipline, longterm creative growth, creative process, maintaining artistic momentum, creative productivity
