Pick n Pay Appoints New Head of Digital Operations to Drive Retail Transformation
Pick n Pay is doubling down on its digital transformation strategy with the appointment of Kerry Janse van Rensburg as the new Head of Digital Operations. This strategic move signals the retailer’s commitment to enhancing customer experiences and leveraging digital channels for growth in the increasingly competitive South African retail landscape.
Driving a Connected Customer Journey
Van Rensburg’s primary responsibility will be to bridge the gap between the traditional in-store experience and the seamless digital journeys that modern customers demand. She aims to transform digital from an add-on to a central growth engine, redefining how customers interact with Pick n Pay at every touchpoint. Her extensive background in digital leadership across various industries equips her with the adaptability and results-oriented mindset necessary to succeed in this role. Van Rensburg emphasizes the importance of aligning digital initiatives with core business objectives, stating, “I’ve learned that digital channels only deliver impact when aligned with business objectives—they cannot be seen as add-ons but as central to growth.”
This appointment highlights Pick n Pay’s focus on creating a more connected and integrated retail experience. By uniting in-store and online channels and enriching loyalty programs like Smart Shopper, Pick n Pay aims to solidify its position as a leader in South African retail innovation. Van Rensburg believes that this connected approach is key to unlocking the next chapter of retail success in the country.
Keywords
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