SendOva Launches in the UK: Reshaping Cross-Border Payments for the African Diaspora
UK-based fintech startup, SendOva, has entered the digital remittance market with the launch of its platform, initially focusing on the high-volume UK-Nigeria corridor. This new platform is designed to redefine cross-border payments through a commitment to transparency, swift transactions, and an intuitive user experience. SendOva is looking to challenge existing remittance models by adopting a customer-centric approach deeply understanding the cultural nuances of the communities it serves.
A New Era for Remittances: Focusing on the UK-Nigeria Corridor
SendOva has been established by a team with extensive experience in technology and diaspora finance. Positioned as a next-generation money transfer platform, it aims to cater to underserved remittance communities, with Nigeria as its first key market and plans for global expansion. The company recognises the significant role the UK plays in remittances to Nigeria, which, in 2023, totaled approximately US$28.9 billion. SendOva aims to overcome the friction often faced by diaspora users. According to SendOva’s CEO, Olufemi Anthony Olaogun, the platform was built with a primary objective: to provide quick, immediate, and real-time money transfers through advanced technology and a deeper understanding of the individuals using the platform. This demonstrates SendOva’s commitment to making the remittance process not only efficient but also culturally sensitive and user-friendly, especially for African users.
SendOva’s launch represents a significant step forward in simplifying international money transfers, particularly for those sending funds to and from African nations.
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