RightCom Launches Inaugural Customer Experience Summit to Boost African Businesses
RightCom is excited to announce the launch of its first-ever Customer Experience Summit, designed specifically to help African businesses enhance their customer service strategies. The RightCom Customer Experience Summit 2025 will be held on October 29, 2025, in Nairobi, Kenya, strategically timed to follow Global Customer Service Week, a global event dedicated to celebrating and improving customer care standards. This summit is a crucial step toward addressing the evolving customer expectations in the rapidly growing African market.
Addressing the Customer Experience Challenge in Africa
The primary objective of the RightCom Customer Experience Summit is to highlight the significance of exceptional customer service within the African business landscape. As digital advancements continue to reshape industries, customers now expect seamless, efficient, and personalized interactions across all channels. However, a significant number of African companies are struggling to meet these rising expectations. According to RightCom’s research, a staggering 73 percent of businesses express challenges in adapting to these new demands, particularly with the proliferation of online and mobile interactions. Given the widespread use of mobile phones as the primary means of accessing services in many African nations, businesses in sectors like banking, telecommunications, insurance, and retail are actively seeking innovative solutions to enhance their customer experience offerings and remain competitive.
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