Tunisian Households Embrace Smart Technology: Smartphones and Smart TVs Dominate
The latest digital landscape report from Tunisia’s National Institute of Statistics (INS) indicates a significant shift in how Tunisian households are consuming technology. The report, from September 2025, highlights a clear trend: smartphones and Smart TVs are rapidly becoming the focal points of digital life in Tunisian homes, while computers and landlines are declining in usage. This digital evolution reflects a broader societal change towards mobile, connected, and entertainment-focused consumption.
The Rise of the Connected Tunisian Home
The data showcases the pervasive adoption of mobile technology. A staggering 95.5% of Tunisian households now own a mobile phone. Furthermore, almost 60% of homes boast a Smart TV, highlighting the integration of media and digital content consumption. In contrast, the use of computers has fallen to 26.1% and landline phones are down to a mere 2.9%. This dramatic shift paints a picture of the Tunisian home transforming into a hub for online entertainment and mobile accessibility, mirroring similar technological trends across Africa. The Smart TV, in particular, has seen consistent growth since 2014.
This indicates a new way of consuming content.
In the conclusion, the Smart TV is mentioned as new center of the home.
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