Cofluenxa Launches to Revolutionize Influencer Marketing in Africa
A new Nigerian tech startup, Cofluenxa, has emerged to transform the African influencer marketing landscape. By directly connecting brands with digital content creators through a tech-driven platform, Cofluenxa aims to tackle persistent inefficiencies within the industry.
Streamlining Influencer Collaboration
Founded by the Nigerian duo Ganiyu Musa Babalola, a software engineer, and Bakare Nisojuoluwa Teniola, a content creator, Cofluenxa seeks to simplify the complexities of influencer campaign management in Nigeria and beyond. Speaking exclusively with Techparley, the founders emphasized that their platform empowers brands to discover, connect, and collaborate with influencers directly, thus removing the need for intermediaries. Babalola explained, “We built Cofluenxa as a platform that makes influencer marketing easier, faster, and more accessible for everyone.” The co-founders believe that traditional influencer marketing can be expensive, unreliable, and inaccessible for small businesses and emerging creators. Cofluenxa offers a solution to these issues.
With its focus on direct connections and streamlined management, Cofluenxa is poised to make a significant impact on the African digital economy. By offering a more accessible and efficient influencer marketing solution, the platform could empower both brands and content creators to thrive in the digital space.
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