OwoHQ Transforms into Owave: Powering African Crowdfunding with Over N140 Million Processed
Nigerian-based startup OwoHQ, a leading platform dedicated to revolutionizing how Africans gather and receive financial assistance, has officially rebranded to Owave. This strategic move aligns with the company’s impressive growth trajectory and its ambition to establish a global presence. In just one year, the platform has facilitated over N140 million in fundraisers, demonstrating its significant impact on the digital fundraising landscape.
Owave’s Vision: Clarity, Accessibility, and Combatting Fraud
Since its inception, Owave (formerly OwoHQ) has been a trailblazer in reshaping the crowdfunding model across Nigeria and beyond. The platform is committed to making fundraising effortless and widely accessible to individuals while simultaneously implementing robust measures to combat fraud and false campaigns, ensuring a secure environment for all users. Explaining the rationale behind the rebranding, Co-founder and CEO of Owave, Daniel Owodunni, shared insights with Technext. He emphasized that the new identity, Owave, ushers in enhanced clarity and distinct recognition crucial for their global aspirations. “At OwoHQ, we always knew the name carried weight, but as we grew, it became clear that another product was already operating with a very similar name. For us, this was more than just a detail; it was about clarity, identity and ensuring our brand could stand on its own globally without confusion,” Owodunni stated, highlighting the importance of a unique brand identity.
The rebranding to Owave marks a pivotal moment for the Nigerian tech startup, signaling its readiness for broader influence and sustained innovation in the crowdfunding space. With a clear vision to simplify fundraising, empower communities, and ensure trust, Owave is poised to continue its remarkable growth, building on the success of processing over N140 million. This commitment to accessibility and security positions Owave as a key player in fostering financial inclusion and transforming digital giving across Africa and on the international stage.
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